Activity which is called copywriting exists not one decade. It is possible to tell that it arose along with trade, remarks of the seller are already result of activity of the copywriter. Many advertizing slogans of last years strongly were fixed in consciousness and turned into popular expressions. So who such copywriter – in this article.

The modern list of professions grows every day and relatively the position of the analyst of the company appeared recently. This person is engaged in the analysis and data processing and as a result makes certain forecasts for the company. Speaking in other words, the analyst takes all flow of information in the enterprise, structures it and presents for other workers in the form, more clear for further actions.

The name of this profession came from Latin ingenium that is meant by the inventor. This specialty is demanded everywhere as without it there will not be able to be no modern production.

Criteria and methods of assessment of efficiency of personnel are a complex of questions which heads of the small and large companies should face daily around the world. From that, conforms or not each worker to requirements of the organization to personnel, its destiny on a post will depend. Besides, the employee can come to the administration and demand increase in salary because of the professional growth or dissatisfaction in payment. And then the head should solve whether this worker can count on advance or its requirements have under themselves no soil.